Every industry is facing the pinch of the recession and is going through huge losses. Some have even been forced to shut down as they have gone bankrupt. Hence, it has become imperative for them to find out ways to regain a foothold in the industry again. Promotional items act as a tool which can help them to get a positive result.
Today every organization gives these promotional items and corporate gifts to their customers in order to create awareness about their products and services. There are number of items used as promotional products. Some standard items that are very popular and have been used for a very long period of time are clothing and attire, keychain, pen, pen-holder, paper wets, poster, sticker, note pads, cookery, huge mugs, calendars, calculators, bags, perfumes, umbrellas etc. The company also gives expensive gifts to their most potential and loyal customers. These gifts could be anything like cell phones, holiday packages, electronic items etc.
Generally the name, logo, slogan, website address, phone number and a small description about the company is printed on these promotional products. They can be used daily and last for a long period of time which helps to remind the customer about the organization whenever they see or use it.
Distributing corporate gifts is the strategy of marketing and business development. These corporate gifts help the organization to create a feel good factor for the customer and also help them to remain in the good books of the customer. This helps to attract customers towards the brand.
Promotional products have a very positive impact on building a brand. Brand building is one of the main parts of advertising and marketing. The promotional products are cheap giveaways with low investment; but they help in promoting the company and gaining high returns.
Free samples can be distributed through campaigns and contests. People tend to remember the brand when they receive the products free or win them through contests. It also helps in creating awareness among their friends and colleagues by word of mouth publicity as they speak to other people about the brand. Promotional items can be distributed at fairs to attract people towards stalls in order to launch the new products or to re-launch the unsuccessful products. The newly launched products can also be distributed to the employees within the organization to get feedback about the products.
A promotional gift should be selected keeping in mind the needs and preferences of the customers. While selecting these items, it is essential to be careful about the quality of the product. Buying these promotional items in bulk can help to get more discounts on them. There are various online stores available which sell promotional items in different sizes, colour, pattern, designs. The company can select the one suiting its requirements and budget.
Thus promotional items are the best investments which help get returns and build a good image of the organization.